THEBOOK

In the past, brands were the sole domain of owners, advertisers, and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.

 

Times have changed. Today, consumers are the new owners. They have more information, more channels, more power, and more choice, but less time, less loyalty, and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.

 

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades of working with some of the world's leading brands at the world's top agencies. The book is structured to follow the Brand Centred Management™ process developed by the author and The Brand Company, with a smattering of different tools split into four different parts:

 

Discovery
Definition
Direction
Delivery

 

Each tool is presented in bite sized, standalone chunks;  you can read the book in stepwise fashion or cherry pick in whatever order you wish -- just like a Dim Sum meal.

THINGSTO
DISCOVER

Some will be familiar to you, others new. Amongst the things to discover:

 

  • The three reasons brands fail

 

 

  • How to check the health of your brand

 

 

  • The value of putting the brand at the centre of your business

 

 

  • Why understanding perspective lenses is important
  • How to develop a brand DNA

 

 

  • A change management model that works

 

 

  • How practical segmentation can accelerate the process

 

 

  • How to recognise creative ideas

 

 

  • How to overcome vested interest in inertia

THE
REVIEWS

SAMPLE
CHAPTER

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Enjoy a sample chapter from Dim Sum Strategy, courtesy of Parafine Press and Belt Publishing.

THE
AUTHOR

Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad of brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is
just what you need.

 

~ David Guerrero, Creative Chairman, BBDO Guerrero

Peter has 30 years experience working on some of the world’s most prestigious brands worldwide including: AIG, Coca-Cola, BMW, Disney, Fedex, IBM, Kodak, McDonalds, Nestle, PepsiCo, Proctor & Gamble, Seagram (Diageo), Shangri-La, Shell, SONY, Unilever, and Visa International.

 

He has a multi-discipline background having built integrated Advertising, Public Relations, Customer Relationship Management, and Brand Consultancy Operations. He has run companies for three of the top four global marketing communications networks; WPP, Publicis, and Omnicom. His most recent corporate role was Regional Managing Director of BBDO Asia Pacific and prior to this he ran companies for Leo Burnett and Ogilvy.

 

Peter has led three different agencies to become creative leaders in their respective markets. In 2001 he was a co-winner of a coveted a Cannes Gold Lion, the Oscars of the advertising world.

 

He co-founded The Brand Company in 2002, which grew into Hong Kong’s leading specialist Brand Management Consulting firm, later acquired by a London-based consulting group.

 

Peter moved with his wife and three sons to Vancouver BC in August 2007. In addition to his private consulting practice in Vancouver, Dolphin Brand Strategy, he is a Co-Founder and Director of The BioCube Corporation Ltd, which has designed and developed the BioCube™ - a community-sized transportable biodiesel refinery that makes commercial biodiesel production viable for developing markets using renewable and waste feedstock.

 

A graduate of the University of Edinburgh, Peter is a global citizen having lived in Edinburgh, Southampton, Jackson Mississippi, Honiara in the Solomon Islands, London, Singapore, Manila, Kuala Lumpur, Hong Kong, and now Vancouver. Work and play have taken him to over 50 countries across every continent.

SPEAKER

Peter has been a keynote speaker on numerous occasions at industry and commercial events around the world. Known as a ‘constructive disruptor’ Peter aims to engage, enlighten and entertain.

 

Dim Sum Strategy is the perfect platform for thought-provoking keynote addresses that challenges conventional wisdom and encourages creative, open-minded thinking.

 

Peter draws on his wealth and breadth of experience across multiple business sectors to share learning through relevant examples and illustration. Peppered with anecdotes from a career that spans the tail end of the ‘madman’ era of advertising to the current day, his talks are fun and educational.

 

For more information on booking Peter for your next event, please visit peterwilken.com.

BOOK
ORDER

Dim Sum Strategy is available in hardcover and paperback editions, published by Parafine Press and BELT Publishing. Order your copy today!

 

ORDER ONLINE via BELT PUBLISHING

 

Dim Sum Strategy is also available in select bookstores.